DESCRIPTION
Branding and ID
WHAT
Art Direction
Web Design
Who
Nina Shin



Efren Candelaria Studio (ECS) is the studio of Efrén Candelaria, a Interdisciplinary artist and social entrepreneur. He has had a highly prolific artistic practice that led him to present his works (including multimedia installations, paintings and drawings) in the United States, Argentina, Puerto Rico, among others. His works seek to unite culture and socio-economic development processes as the basis to establish solid cultural nuclei and identities.

The logo created for ECS reflects the architecture and layering techniques that are typically present in Efren's works, showcasing strength, history, and culture that never deteriorate even when the structures themselves do. The overall brand is flexible in terms of color and textures; the main mark can be placed over any image, painting, or color and stay recognizable. The website design stays minimal, showcasing Efren's artwork as the main focus, using gradients, grids, and clear space.